Case study
iSmart International
Brand identity and web platform for a payments company serving people and businesses across Africa.
The mark
A flowing wave for money in motion, turned on its side to form a lowercase i. Fine circuit lines run through it for the technology underneath.
In physical space
The mark was designed to work in metal and wood as well as on screen.
Web platform
A dark, bronze-accented site with two ways in: iSmartPay for individuals and iSmart Classic for businesses. The hero uses the cowrie shell, West Africa's original currency.
Campaigns
One campaign for market traders, one for enterprise.
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