Case study
toad
A marketplace for Ghana where every seller is verified. I designed the brand, the web and mobile product, and how it shows up in shops and campaigns.
Identity
TOAD stands for Trusted, Online Access, Distribution. The mark is drawn from the animal itself: small, adaptable and at home anywhere.
Web marketplace
Buyers browse and filter listings, and a badge shows which sellers have been verified.
Mobile app
The same verified feed on mobile, with light and dark modes.
Beyond the screen
Shop signage, merchandise and launch campaigns that carry the brand into stores across Ghana.
Next project
iSmart International →